You already know that our formulas use environmentally friendly ingredients and we limit the use of synthetic molecules. In addition, we strive to limit our consumption of limited resources: while insuring the basic functions of packaging, protection, transport and information, we avoid heavy bottles and bottle tops, we stop using excess outer packaging. We also try to use recyclable materials such as glass, aluminum and certain plastics.
That’s why both our printed and plain eco-designed packaging is made from FSC cardboard (Forest Stewardship Council). In the same way, we prefer to use water-based inks and give priority to suppliers who carry the “Imprim’Vert” label, which awards printers using eco-friendly practices.
Our most recent actions
For two years, we have taken actions to ensure that our products reflect even further our sustainable development approach, in particular, by developing eco-refills. With some cleansing products for the hands and shampoos, customers can refill their bottles. This light and supple packaging uses up to 80% less material.
Necessarily, we created a tool aimed at raising all the relevant questions in terms of eco-design (recyclability, choice of materials, impact on the environment) whenever projects are launched. For instance, we looked at the waste-sorting systems in France and abroad, to make sure that our packaging could be taken to and handled by sorting facility. If the packaging is made from different materials, it must be possible to separate them. Then we provide our consumers with information about how to sort the packaging.
Simple actions can have significant impacts. In 2008, we decided to downsize the thickness of our sample sachets. We went from 12µ of aluminum to 9µ for all of them. In all, for 40 million sample sachets purchased, 3.12 tons of aluminum were saved, i.e. 33 tons of CO2 rejections avoided!
What's to come?
We will apply new indicators to measure the impact of all our products and try to minimize it. We adopted the Life Cycle Analysis for some of our best products and want to generalize it for all the ranges. These studies allow us to estimate the environmental impact of the entire product during its whole life, from cradle to grave. Another key indicator we will use is the Weight Content Ratio, which compares the weight of the packaging with the weight of the bulk of a certain product. The objective is to tend towards more and more light packaging.
So, we’ll use of new materials such as recycled PET (100% recycled plastic) for some of our future launches, and will try to develop more eco-refills. For instance, in the new Verdon series for men, to be launched in 2010, the bottles are completely based on 100% post-consumers recycled materials (plastic and glass).